[edit] Brief Description

[edit] Wiki description

Description

Web marketing, also known as online marketing or internet marketing is nothing more than the promotion and the marketing activities for your website or product over the internet. It is known that this type of online marketing is one of the cheapest type of distribution of information and media to a wide audience over the web

The web marketing process includes the design of a web site, development, advertising, technical aspects of the website and the sales. The methods for emarketing include:

• Search Engine Optimization
• Promotion through banners, links, ads
• Email marketing
• Monetization of traffic through various methods
• Social media marketing through blogs or social networks (e.g. Facebook)

Advantages

• Great amounts of information available at anytime
• Compared to printed media, TV or radio is relatively low cost
• Targeted advertisement: the marketing strategy can be very focused on the users needs. The message gets to him only when he tries to search for a certain key word or product
• Behavioral targeting: the marketers can segment their targets not only according to age, demographics or sex but also according to their actions. Like for instance they can target users who post on forums, who write a blog, upload pictures, write articles and so on
• Different types of measure metrics more efficient: pay per click (the publisher gets payed if the user clicks on the add), pay per action, pay per impression. All the actions can be measured and tested, therefore chose the ones more appealing to users
• Immediate results -unlike other types of marketing, online advertising has immediate results. An user sees a message, clicks on it, visits a website and performs

Web Marketing tools to help you

Promotion

Search Engine Optimization

Copywriting Tools

Email Marketing

Monetization

Communities

See more